Razorfish Health
Publicis Health Summer Internships
Account Management Intern
Summer 2023
My awesome intern team made up of Evan Kalish, Lizzy Stock, and I were tasked with the opportunity of creating a multimedia, innovative advertising campaign that expanded Pfizer’s “Science Will Win” campaign to Gen Z. We were enthralled with this prompt, and inspired to come up with our “Science Will Win Against” campaign. In short, our project beat out seven other intern groups and was declared the winning campaign by a panel of Publicis Health Judges.
the task:
The Publicis Health Internship program tasked us with redeveloping Pfizer's "Science Will Win" campaign that was last released in 2020. With new developments in healthcare and world politics, we were asked to transform the way that Generation-Z could observe this campaign and properly interact with it.
Thus, we came up with the story line of "Science Will Win Against," a brand awareness campaign with the goal of elevating Gen Z's brand awareness of Pfizer's mission, ethics, and social responsibility through a multichannel digital campaign.
the project:
Challenge, Audience Insights, Objectives
Tactics & Executions, KPIs, Conclusion
MY ROLE & RESULTS:
- Creative Direction & Graphic Design
- Project Strategy and Ideation
- Pitch Creation and Presentation
Presented at the end of the program to a panel of Publicis Executives and competed against 7 other Intern teams. Our pitch won and was extremely well received for being a detailed deep dive into the topic, and with the opportunity for the project to be scaled for growth once it is launched.
Note: This is a false campaign, it was made as a project and for evaluation for the program