Kempt

ADPR 3110 Final Project

Team Members: Elisa Fontanillas, Nolan McGinley,

Anushka Jariwala, Kayla Freeman, Natalie Maurer
Spring 2023

Our final project for ADPR 3110 was to create a trans-media storytelling campaign for the brand of your choice.

We chose Kempt, as it is a unique Athens business that focuses on men's fashion in a unique manner that delineates from typical southern style.

objectives:

The main objective of this campaign was to raise brand awareness and recognition for Kempt by showcasing the store location, brand image, and general style for clothing through a combination of social media, print magazine, and event marketing.

the project:

the book:

MY ROLE:

- Creative Direction, Graphic Design, & Photography

- Project Strategy and Ideation

SEE MORE OF MY WORK HERE